How we made our Logo

 

By Little Conch

I’m not a professionally trained designer or illustrator so I was chuffed to be asked to design the logo for a new jewellery company – Kaustubha Jewels. The client’s one desire was to include peacocks somehow. Whilst honouring this, I wanted to try and use them in a fresh way, since they are an age old design motif. I wanted the design to feel sleek and contemporary, whilst conveying the ornate grace and unique character of the jewellery. Since I do everything by hand, there were a flurry of sketches. It was a bit of a discipline to draw grids and lines and endeavour to make freehand sketches and lettering into something possible to reproduce. I realised how many short cuts you can take using computer design software, and how archaic some processes have become – like drawing out the same thing over and over again, just to try out slight variations. All in all, a really fun, absorbing process. The last images show the current incarnation of the design which is now being transferred to vector by a graphic designer. Packaging, banners and business cards to come. See more at littleconch.com

 

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