OUR STORY
[/text_box] [/ux_banner] [row] [col span=”8″]Our founder goes by the name of Madhvi Mulji, who hails from a jewellery background and comes with a plethora of experience relating to jewellery trade. After pursuing a degree in Financial Computing, Madhvi decided to follow her family’s professional lineage to create a boutique jewellery brand, selling Insta-worthy, semi-precious silver and costume jewellery.
We put a lot of love and thought in our shiny endeavour; from the name to the logo, from our strategies to our vision. We wanted to create a brand that everyone could relate to. Kaustubha Jewels is for the girl who is inspired by music festivals to meditation, it’s for the partner who wants to spoil his wife with pearls, it’s for the grandmother with an eye for the finer things in life. We are motivated by the classic as well as the ever-evolving modern spirit of today’s woman. We get excited about street fashion as well as runway couture, making us as champions of your individuality.
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What does Kaustubha Mean:
Kaustubha is a divine jewel which is in the possession of Lord Sri Krishna. It represents pure consciousness shining in all its luminous manifestations. It is said to be a powerful jewel that bestows fortune, and is extremely beautiful and imposing. The Kaustubha Jewel is mentioned in the ancient Vedic scriptures, particularly in the Bhakti tradition. This ageless jewel, and its immediate association to Lord Sri Krishna, Vedic heritage and beauty make it the ideal connection for the brand.
Check out here how we came up with the logo from start to finish.